YOU ARE UNIQUE, CONTEMPORARY, INDEPENDENT, LOVING AND STRONG.

You found your home. Ela is a new generation fashion brand delivering high-street fashion for everyday self-expression. We help you discover and create complete styles from head to toe. 

LOVE THE TRUE YOU

You are unique. Embrace your true self and beauty. Time to express who you are with your own style. Select from a very different collection from the cookie cutter clothing retail chains. We favor natural fabrics, colors and textures. We love simple, clean lines. We enjoy daring style combinations including bohemian, chic, sexy and casual. We believe in the magic created from feeling gorgeous, empowered and unstoppable. The magic of being and expressing the true you.

SOUTHERN CALIFORNIA STYLE

We were born in San Diego, California. Our collections express our love for the sun, the beach, the ocean, coastal life style lived in places like Encinitas, Cardiff, Del Mar and La Jolla. Live the California way wherever you are.

 Follow us on Instagram and Facebook. Send us a note. Tell us how you love your new style. We do all this for you. We love you.